Peace Bridge Duty Free in Fort Erie, Ontario is one of the largest and best-known duty free shops in North America. Established in 1986, Peace Bridge Duty Free is ideally located at the second busiest Canada-US crossing with approximately 5.5 million vehicles passing through annually. Over the years, they have welcomed many dignitaries, politicians, and celebrities to their store, along with savvy shoppers who travel from the US and Canada alike to take advantage of low prices on amazing luxury brands.
Peace Bridge's vision was a streamlined online ordering experience went beyond what was typically available in commercial shopping cart software. Their "wish list" included allowing customers to pre-order products and schedule pick-ups at the border, keeping track of inventory in real time, and processing transactions with accurate currency conversion, all in one simple interface. Blueprint created an integrated Shopping Cart system that pulls product information directly from their existing inventory system to populate product pages on the website. Along with the shopping cart integration, Blueprint designed easy-to-use forms that decrease spam emails to customer service agents, form submissions for Duty Free Travel Exclusives, Constant Contact integration, and a functional flipbook for their Freeway Magazine hosted directly on the site.
Blueprint created this system with ease-of-use in mind, creating a responsive website interface that is intuitive and easy to navigate for customers and staff alike. The webstore can be managed entirely from their inventory system with the ability to make small changes in the Content Management System. Everything can be accessed almost instantly for website administrators and bulk uploads happen immediately. Peace Bridge are industry leaders among the duty free retailers with many prestigious awards to their name for their efforts in marketing and sales, and now they have a webstore that lives up to their reputation.