The Signature Experience guide is joint project of the City of Brantford, the County of Brant, and Six Nations of the Grand River to promote tourism to our region of Ontario. The client wanted a tourism guide that went beyond a typical activity calendar. Blueprint was tasked with designing the website and print guide that would be distributed province-wide to represent the communities surrounding the Grand River. All of the companies and events that are featured in the guide or on the website are given the print version to distribute, along with tourism guides across the province of Ontario.
Working with the client, Blueprint's team established the goal of the project: To welcome visitors to the area and pique their interest in learning more about the experiences available in Brantford, Brant County, and Six Nations.
Blueprint's design team created an image-driven website and print guide with a design style reminiscent of a photo essay or scrapbook. This style choice was a complete departure from traditional community advertising. Using overlays and framing to create "snapshots," Blueprint's graphic designers delivered the message that these "Signature Experiences" were more than just community events, but an opportunity to capture a moment in time and create lasting memories right here in Brant County.
In addition to promoting tourism in the region, the Signature Experience Guide drives visitors to the Explore the Grand website. This site is updated regularly with special offers and information about accommodations and small business in communities throughout the region. With a simple colour scheme, clean lines, and minimal text, visitors to the website can find the information they need and the offers they want without feeling like they're watching a commercial.
The Signature Experience guide is printed twice a year to showcase what the region has to offer in both Fall/Winter and Spring/Summer and the Explore the Grand website is updated regularly. Feedback on the materials has been overwhelmingly positive both within and outside the local community and tourism in the region has increased significantly (helped along by the well-known Dairy Farmers of Canada commercial, lovingly described by locals as the "cheese commercial").