Peace Bridge Duty Free in Fort Erie, Ontario is one of the largest and best-known duty free shops in North America. Established in 1986, Peace Bridge Duty Free is ideally located at the second busiest Canada-US crossing with approximately 5.5 million vehicles passing through annually.
Peace Bridge are industry leaders among the duty free retailers with many prestigious awards to their name for their efforts in marketing and sales. Over the years, they have welcomed many dignitaries, politicians, and celebrities to their store, along with savvy shoppers who travel from the US and Canada alike to take advantage of low prices on amazing luxury brands.
Peace Bridge's vision was a streamlined online ordering experience that went well beyond what was typically offered in commercial shopping cart software, and they needed an online platform that was up the challenge. Their "wish list" included allowing customers to pre-order products and schedule pick-ups at the border, keeping track of inventory in real time, and processing transactions with accurate currency conversion, all in one simple interface.
Blueprint created an integrated Shopping Cart system that pulls product information including product names, categories, subcategories, sizes, availability, pricing, and more directly from Peace Bridge's existing inventory system, and even matches photographs in the database to SKUs to automatically populate product pages on the website. The Shopping Cart pulls a inventory updates, pricing changes, and descriptions from the existing system nightly, ensuring that the website is always current with what is available in the warehouse.
Blueprint created this system with ease-of-use in mind, creating a responsive website interface that is intuitive and easy to navigate for customers and staff alike. The webstore, pictured below, can be managed entirely from their inventory system with the ability to make small changes in the Content Management System. Everything can be accessed almost instantly for website administrators and bulk uploads happen immediately.
Along with the shopping cart integration, Blueprint designed easy-to-use forms that decrease spam emails to customer service agents, form submissions for Duty Free Travel Exclusives, Constant Contact integration, and a functional flipbook for their Freeway Magazine that's hosted directly on the site.