Search engine optimization (SEO) is a tool every successful website uses. Successful web campaigns are results-driven, easily manageable and cost-effective. However, many website managers don’t know what to look for and end up running a poor strategy.
We’ve done some serious research and can speak from experience – here are three key signs that your SEO strategy is not working effectively.
Targeting the right base is a must and let’s be honest, it’s the main purpose of making your site search engine optimized. But if your base is always the exact same people or has not grown over time, you know you’re doing something wrong. Your SEO must be dynamic and target the right audience to stay relevant.
For example, it wouldn't make sense for an Italian restaurant that just added steak and burgers to the menu to not change their target audience (spaghetti lovers) because their new addition of steaks and burgers will not sell. They need to start targeting people who love American favourites (Angus beef) so they're not adding new products for nothing.
This is just one example of the many things that can cause your base to be stunted and will ultimately affect your business’ success in the long term.
Take a look at your analytics. Let’s say you have tons of activity on your website – you have plenty of traffic, low bounce rates, and good session lengths – but you’ve yet to see any turnover. People are visiting, but no-one is purchasing anything or contacting you.
Getting traffic to your site is just one step of the process – next you need to make sure that they end up buying what you’re offering. This could be a problem with the content, but more likely your SEO strategy is either not targeting the right audience or nothing is guiding them to the right place. Fixing this problem can be easy and effective – you just need to dig into your analytics to figure out which demographic is most likely to buy and adjust your strategy to reach them.
If you are getting results without an SEO strategy, then you’re probably still in the early stages of your website and your progress will plateau soon. Not having an SEO strategy may work out just fine at the beginning of your new site, but long-term you NEED to have a strategy in order to be successful.
Having a strategy makes sure that you continue to target the right base and your SEO becomes dynamic based on the content that you are releasing. Making the right plan can be time-consuming, but it is definitely worth your time and the results will show.
Blueprint Agencies offers a series of solutions for businesses who need help with their SEO. We would love to discuss what SEO solutions would fit your company best. Feel free to contact us and we can arrange a date to discuss things over a cup of coffee. Click here for our contact information.