When it comes to running a successful social media feed, you need a solid plan.
Social Media has become an essential part of not only running a successful online profile but running a successful business. Social Media is constantly changing and it is important to keep up with the latest trends to make sure your business is keeping up with the times. Having a solid strategy will help you navigate through the ever-changing social landscape..
Planning out the correct strategy isn’t easy for sure, but we have some pointers that can lend a helping hand.
STEP 1 - Identify Your Client
Identifying your client is the most important aspect of any marketing strategy, but even more so when it comes to social media. You must look at what product and/or service you are aiming to sell and target your content towards that particular demographic. You are aiming to create an online persona that perfectly fits your potential clients.
STEP 2 - Optimize Your Profiles
An opinion on anything is formed within seconds and making sure your online profiles look up-to-par is one of the most important steps in social media marketing. It’s necessary to make sure that your profiles are complete with a website link, address, and contact information These tools help potential customers reach out to your business easily. Mainstreaming your profile graphics are also important, match them to your other ventures such as a website or store.
STEP 3 - Create Content
No social media platform would be complete with content. Generating original content is important to separate your business from competitors. Mainstreaming content to match your other business tools is critical to grabbing the attention of users. Content needs to stand out in a crowd.
STEP 4 - Use Links
Getting the attention of users through social media is one thing, but turning them into customers or clients is another. Links to websites and documents a great way to reach out.
STEP 5 - Stay Active
It’s like trying to memorize a speech. When you read it the first time, you won’t memorize it, but if you keep reading it over and over you’ll get there. Social media is no different. You must continue to pump out content and continue to make sure you reach your target audience. Using apps such as Buffer can be a helpful tool when trying to maintain a successful schedule. Buffer allows you to manage social media at an easier rate and not feel as rushed.
Social media requires a strategy just like all marketing. Sitting down and posting with intent is the best way to make something stagnant into a massive money maker for your business.
Need some help understanding and incorporating these tools into your social media platforms? Feel free to contact us and we can show you what we’re working with over at Blueprint. Click here for our contact information.