Building a stunning website is one thing, but having slow loading times can pamper any businesses online profile.
If there is one thing you should be concerned about when it comes to running a successful website, it’s slow to load times. Having slow loading times not only provide a poor experience but lower your search engine ranking. The good news for you is that there are simple ways to fix such slow load times.
We’ve done the research and have listed 3 common ways to troubleshoot slow loading times.
You may be wondering what caching exactly is: Put simply, it’s the process of storing temporary data in a cache. Now, you most likely don’t know what the “Cache” exactly is, a cache is a temporary storage area that houses all of the files that you automatically request when you browse the internet. Every website is made up of files that are downloaded each time you access a site. Enabling caching allows for users to download data from your website the first time they access it, and store it locally on their device, in turn, improving the load time the next time they access your website. Click here to read our post on how to make your cache work for you.
Most websites out there rely on having files and other resources available to customers or clients. They are an essential part of many businesses and an important feature on most websites. The downside? Each file will cause your site’s load time to increase by increasing the amount of code. When you compress and combine files, this reduces load times by decreasing the amount of information necessary on the page. For example, combine documents such as Word or Excel into ZIP files.
A lot of websites (and most likely yours) use resource-hogging plugins and add-ons. This means that your site reaches out to other sites or databases through this handy tools. Although there may be an upside to some plugins or add-ons, it could be at the expense of your website’s load times.. Simply removing them and using more local resources to complete the same task may be a game-changer when it comes to improving loading times.
Are you noticing your bounce rates increase? Is the traffic to your website decreasing? Are your returning users no longer navigating to your site? If you answered yes to any of these questions, you may need to consider incorporating these solutions into your website? Feel free to contact us and we can brainstorm over a cup of coffee. Click here for our contact information.