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Print: Is it dead?

For as long as there has been advertising, there has been print advertising. Print advertisement has always been an essential part of any marketing toolkit, and for decades billboards, newspaper ads, and magazine spreads dominated the advertising industry.

Now we’re hearing almost every day that print is dead – but that’s news to us! In today’s digital era, many people forget about the potential for paper. You might be surprised to hear that many areas of the print sector – such as children’s books and magazines – are continuing to grow steadily.

At Blueprint we know that print isn’t dead, and never will be – it’s simply overlooked. Here is why print is even more important than you may realize!

1. Print Stands Out

Print advertisements give readers something unique thing to look at. Many of us have become addicted to staring at a screen all day and spend our lives working with technology. So when someone picks up a physical copy of an appealing print ad, it leaves a lasting impression that impacts more than one sense.

2. Paper is Physical

When we’re surfing the web or completing a task on a computer, most of us have learned how easy it can be to get distracted or abandon the task. Print material, whether it's a book, a magazine, or a well-designed brochure, has a tangible physical presence. You can't just move on with a click or a tap - the reader must actually work to never see it again.

3. A Unique Relationship

As weird as it may sound, having a physical copy creates a unique relationship with the reader that can't be replicated by images on a screen. They can physically interact with it - underlining, making notes, dog-earing pages, and flipping backwards and forwards. It makes both the material and the experience memorable and meaningful.

Let’s talk!

Blueprint Agencies offers a series of solutions for businesses who are interesting in print solutions. We would love to discuss what print solutions would fit your company best. Feel free to contact us and we can arrange a date to discuss things over a cup of coffee. Click here for our contact information.

Print: is it dead?

For years, print advertisement has been an essential part of a marketing strategy. If you’ve ever seen the television show Mad Men, it’s easy to see how billboards, newspaper ads, and magazine spreads dominated the industry.

Now we’re hearing everyday that print is dead.

In today’s era, where our kids are raised by computers and we are surrounded by pixels, we all sometimes forget that there is paper out there. Surprisingly, many parts of the print sector continue to grow steadily, including children's books and magazines.

So, print is not dead and it never will be, it is simply overlooked. A numbers of brand utilize print advertisement very effectively and here’s why you should too.

It Stands Out

Print advertisements give readers something unique thing to look at. Many of us have become addicted to staring at a screen all day and spend our lives working with technology. So when someone picks up a physical copy of an appealing print ad, it leaves an impression because you’re left with a tangible experience.

It’s Tangible

When we’re surfing the web or completing a task on a computer, most of us have learned how easy it can be to get distracted or abandon the task. With print, whether it’s a book, magazine etc. you have a physical copy of something that takes up space.

You can’t just push the escape button and move on, the reader must truly want to never see the print (whatever type it is) again.

Give Readers a Unique Relationship

Having a physical copy is one advantage of any print product, but another is that it gives readers a unique relationship with the product that nothing online can replicate.

As weird as it may sound it gives the reader a one-on-one relationship where they can make notes on the page, flip back and forward whenever or even keep the print at arms reach instead of in your favourites bar. It makes everything more memorable and it brings out the true meaning.


Blueprint Agencies offers a series of solutions for businesses who are interesting in print solutions. We would love to discuss what print solutions would fit your company best. Feel free to contact us and we can arrange a date to discuss things over a cup of coffee. Click here for our contact information.