Web Reporting and Why It Matters

If you’re reading this you most likely own or manage a website. You also probably know just how confusing all of those reports and analytics can be. At the end of the day, are you even sure that you’re getting all of the data that you need?

Web reporting is one of the most important steps when managing a website. This is a truth for EVERYONE.

It is the process of measuring, collecting, and analyzing web data for the purpose of understanding and optimizing your site. There is a stereotype that web reporting is boring and only focuses on numbers. However, it’s not just about the numbers. It’s about all of the REAL data you can pull from the users viewing your website and then apply back to your everyday business.

Quality web reporting can be incredibly in depth and most reports include… demographics, location, age groups, referring platforms, and even how long a user spends on each page. At Blueprint we do comprehensive reports that include the following topics. We’re about to tell you why it could be the most useful tool in your web arsenal.


Search Engine Optimization, better known as SEO, is the process of affecting your search engine ranking. In short, the higher the ranking then the more visitors your site will receive. It is one of the greatest and easiest tools to increase traffic to your website. Making sure your site is search engine optimized is must for any website and web page and can be the difference between success and failure.

Why should you constantly monitor this? It’s simple, as technology changes so do the techniques in which your website is found online.

Ten years ago we never dreamed that someone would be able to search “Fish Tacos Near Me” and receive a list of every restaurant in their town that has that meal. This means that your meta data and website content needs to be continuously adjusted to cater to how people are searching for your website.

Question, when’s the last time you altered your web content? When is the last time you checked how people were searching for your business?

Cross Browser Compatibility

If you’ve heard it once, then you’ve heard it a million times; Responsive Web Design. Do you even know if your site is responsive?

Cross browser compatibility is one of the most important aspects of any web design. Over the last 15 years, we have seen massive growth in web browser technology, mobile browsing, and even web security. I bet at this time in 2006, you would’ve been reading this on the go from your Blackberry Curve.

Screen sizes, browser capabilities, operating system limitations, security settings, device resolution, all of these things impact how your website is seen from user-to-user. Having a website that gives the most consistent experience across all of these systems is what we refer to as Responsive Web Design.

Testing regularly for cross browser compatibility is important. It will keep your SEO from dropping, your conversion rates from slipping and your website won’t be standing as an obstacle in front of customers trying to engage with your business.

Dead Links

Making sure your website doesn't have any dead links is a must when managing a website. Having dead links results in a poor user experience, which causes reduced traffic and conversions.

Another negative (and probably the most important) dead links bring down your search engine ranking. Overall, eliminating dead links both can increase traffic and make sure customers come back.

Have you done a cursory check for dead links in the last two weeks? You’d be surprised at what you find.

Google Analytics

Now for ol’ reliable…

If you don’t have Google Analytics installed on your website then you need to stop reading and go do that. Google Analytics is the king of web reporting and will give you the most in-depth and up-to-date idea of how your website is performing. If you are not regularly checking your Google Analytics, then you are missing out on a multitude of different information points about your customers.

What if I told you that if we looked at your Google Analytics we could break down your demographic into specific ages and genders? What if we could tell you that most of your customers are avid Android users and are more likely to browse mobily? What if we told you that almost all of the website users that go to your “About Us” page are less likely to turn into actual customers?

Think of all the different ways you could effectively adjust your marketing strategies to compensate for those new information points.

  • With three pieces of information we now know a lot of different things about your potential and current customers.
  • If all of your users are between the ages of 25-40 then maybe you should stop offering a student discount.
  • Don’t spend the money on an iOS app if all of your users are on Androids and maybe consider optimizing your site for the new Google Pixel, instead of iPhones.
  • Finally, there is likely something on your “About Us” page that is throwing off your users, think about doing an overhaul.

With just a few examples, you can see just how powerful these analytics can be. We haven’t even hit the tip of the iceberg when it comes to the amount of data you can extract from your website.

Are you lost yet? It’s ok if you are. This process is exactly that, a process. Website management doesn’t have to be difficult, but sometimes it can be a bit of a chore getting all of your ducks in a row.

Blueprint Agencies offers comprehensive web reports that can help your business. If you have no idea where to start, feel free to give us a call and we can arrange a date to discuss things over a cup of coffee. Click here for our contact information.