Everyone knows the web is constantly evolving. Remember Geocities? We didn’t think so! From Flash animation and rainbow gradients to streaming video and responsive, minimalist designs, the web certainly has grown up in the last 25 years.
Improved tools and programming languages have given rise to an incredible amount of freedom for designers and programmers alike, allowing new trends to emerge constantly.
Here are the trends Blueprint’s designers and programmers are most excited about in 2017:
Color is a powerful communication tool that can signal action, evoke a mood, and even stimulate physiological reactions. The psychology of colour is an integral element of webdesign, since the dominant colours on a website can influence visitors’ emotions, thoughts, and conversion rates.
Pantone’s 2017 color of the year is Greenery, chosen as a symbol of new beginnings. Green is heavily associated with nature and has been described as refreshing, revitalizing, calming and optimistic. Our designers are excited this year about bright, bold tones – striking but not harsh – drawing you in and inviting you to learn more.
In 2016, designers began to push the boundaries of typography, and 2017 is in line to continue that trend. Moving away from the conventional view that mixing typefaces is ALWAYS BAD, designers are now experimenting with unexpected combinations with stunning results.
Modular design uses a block grid pattern to arrange elements on the screen in ways that are visually appealing and not always repetitive. This style has been increasing in popularity over the past few years and is seen in this website and many of our clients’. This type of design creates interest for the audience while still keeping things simple and streamlined.
Microinteractions are single, specific moments when a user is interacting with your website. These interactions could include writing a comment, sending a message, or filling in a form. Microinteractions are becoming increasingly popular because they have the advantage of providing feedback and guidance for the user as well as the client, and designers are coming up with increasingly creative ways to encourage them.
At Blueprint Agencies, we know the importance of being at the leading edge of design and technology. Blueprint’s in house design and programming teams work together seamlessly to anticipate the newest trends and put them into practice for our clients.