You own a store (hypothetically) selling balloons. Your profits are low; it would seem balloons are not in high demand. Approaches an individual with a pocket of cash prepared to purchase a lifetime supply of balloons, but he enters the balloon store down the street instead.
As it would turn out, this man uses a wheelchair, and your balloon store doesn't have a ramp. This customer would've saved your business, all you needed was a wheelchair ramp; shame.
Now imagine this scenario, multiplied many times over, by having a website where customers can’t see or read what’s on your site. And imagine these customers jumping from your online store to another company’s online store in a matter of seconds, with just the click of a mouse. That’s the impact of not having an accessible website. .
If you haven't thought of making your website AODA compliant, it's time to start.
In Ontario, the accessibility of websites is governed by the Accessibility for Ontarians with Disabilities Act (AODA). The main purpose of the AODA is inclusion; for online use, that means making websites accessible for those who have some form of impairment that limits their ability to use a computer.
For example, one of the most important online considerations is accommodating those who have a visual impairment. Good design – using contrasting colours, large fonts, etc. – helps, but tools such as screen readers are also important to ensure that everyone can access the content on your site.
When we build a new website, we strive to keep AODA standards in mind. We'll then work with our clients to ensure these standards stay up to date and run monthly checks to stay ahead of the new regulations.
If you're looking to improve your website accessability, contact Blueprint Agencies. We'd love to sit down and chat about AODA compliance and your website.