About
The Signature Experience guide is joint project of the City of Brantford, the County of Brant, and Six Nations of the Grand River to promote tourism to our region of Ontario. The client wanted to design an online and print tourism guide rich in imagery that went beyond a typical activity calendar.
The Blueprint Difference
Blueprint's team worked closely with the client to achieve their project goal: To create a striking, image-driven website and print guide with a design style reminiscent of a photo essay or scrapbook. Using design elements such as overlays and framing to create "snapshots," Blueprint's designers delivered the message that these "Signature Experiences" were more than just community events, but an opportunity to capture a moment and create lasting memories right here in Brant County.
In addition to promoting tourism in the region, the Signature Experience Guide drives visitors to the Explore the Grand website where more information is readily available.
Results
The Signature Experience guide is printed twice a year to showcase what the region has to offer year round. The Explore the Grand website is updated regularly with upcoming events and coupon offers. Feedback on the materials has been overwhelmingly positive both within and outside the local community and tourism in the region has increased significantly (helped along by the well-known Dairy Farmers of Canada commercial, lovingly described by locals as the "cheese commercial").