A RECIPE FOR SUCCESS
The Raw Carrot is a Social Enterprise that began by making soup a church basement in Paris. Blueprint has supported its mission of providing work for people with (dis)abilities since its inception, providing branding and packaging that gets their products noticed and their soups moving.
WE WORKED WITH RAW CARROT TO CREATE ITS OWN UNIQUE BRAND.
A key feature of their soups is that they are all made by hand. To emphasize that, Jeanette, our Art Director, developed hand-drawn illustrations for each type of soup.
That art work is used on all of their packaging and promotional material, and the same template is used for each new recipe is developed.
We’re proud to be part of The Raw Carrot’s growth – it now has 4 different locations across southwestern Ontario, and their soups are also sold at grocers such as Sobey’s and Farm Boy.