WIRED FOR SUCCESS
Slacan Industries supplies quality hardware that transports and distributes electricity and communications to utilities across North America.
Through our discovery process, we discovered that most visitors were looking to place orders from Slacan’s large inventory of specialized parts. To help customers get what they want from the website, we enhanced their inventory navigation structure and search functionality.
To further help customers find the right parts, we created an interactive poster that identifies how and where some of the parts were used.
Slacan recently incorporated a much more extensive use of automation and robotics in the production process, which increased their capacity for custom product development. To “spread the word” about these expanded services to potential customers, we created a targeted SEO and social marketing campaign. Blueprint writes and posts content on various aspects of not just their company, but their community and the industry as a whole. It is providing a true jolt of energy to their business!
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